About us

About AidenAston and Kelly Baik

AidenAston is a Montreal-based children's clothing brand founded by Kelly Baik. The brand specializes in organic, sustainable, and comfortable apparel for babies and children. Kelly Baik was inspired to launch AidenAston after noticing her son's sensitivity to certain materials. This led her to create a line of clothing that prioritizes both style and child-friendly functionality. The collections are designed in Montreal and emphasize the use of natural materials, making them a great fit for families who value eco-conscious fashion and timeless, playful aesthetics.

Kelly Baik, the founder and designer behind AidenAston, started the brand inspired by her personal experience with her son’s sensitive skin. She noticed many children’s clothing options contain materials that can irritate delicate skin, so she set out to create a line of organic, comfortable, and stylish kids’ clothing that parents can trust.

AidenAston’s mission is to offer high-quality, sustainable apparel designed with children’s comfort and wellbeing in mind. The brand reflects Kelly’s values around eco-consciousness, thoughtful design, and functionality.

Kelly opened her debut children’s clothing store in Montreal (Fairview Pointe-Claire), bringing her vision to life with pieces that combine playful aesthetics with minimalist, timeless styles.